KDA HOLDINGS ANNOUNCES NEW CONSULTING SERVICES
Expansion Comes on the Heels of Record Year

ATLANTA, February 25, 2002 – KDA Holdings, Inc. today announced the expansion of its Consulting Services division. KDA Holdings, the parent company of KDA Financial and Simmonds Healthcare, is a professional services firm specializing in the development and implementation of growth and profitability strategies for the financial and healthcare markets.

Its expanded consulting services include:

Strategic Product Assessments – Evaluation of a financial institution’s product offerings, product packages, and pricing for deposit and loan products against those of its key competitors. Identification and implementation of new products or packages to fill competitive voids or deficiencies, price products appropriately within the competitive context, and improve interest and fee income opportunities.

Electronic Delivery and Technology Assessments – Evaluate a financial institution’s equipment, capabilities, and requirements for various electronic delivery channels and provide solutions to streamline and interface data and phone sources. This includes identifying existing equipment, evaluating the institution’s direction, and recommending technology to enhance service.

Qualitative Customer Research – Conduct research to determine existing customers’ image and awareness of the institution, preferences for products, services, delivery methods, and other areas of specific interest to the institution. Provides an institution with a broader understanding of its market position and identifies steps to take to improve market penetration.

The consulting services expansion comes on the heels of a record year for the company. Despite a national economic downturn, KDA Holdings ended 2001 with revenues up 55 percent. KDA attributes its success to several signature facility openings, an expansion of services and alliances, and the addition of new management staff.

Additionally, KDA Holdings celebrated numerous recent facility openings: Allegacy Federal Credit Union in Winston-Salem, North Carolina, MAX Federal Credit Union in Montgomery, Alabama; Nassau Educators Credit Union in Massapequa, New York; and First Guaranty Bank in Jacksonville, FL. Construction was also recently completed on the Physican’s East project, a 100,000 square foot medical office building in Greenville, NC.

“Strategic growth initiatives launched several years ago have produced a significant return,” said Joe Hall, Chief Operating Officer of KDA Holdings. “It’s nice to see the investments we’ve made in people, technology and systems continue to build and further strengthen our position in our markets.”

About KDA Holdings
KDA Holdings, a professional services firm specializing in growth strategies for the financial and healthcare markets, provides comprehensive development, consulting, design and construction services that optimize marketplace presence and financial performance. KDA’s unparalleled portfolio of services includes strategic market assessment, competitive analysis, real estate acquisition and due diligence, ownership strategies, capital formation and financing, operations consulting, facility design and construction, interior design, retail merchandising and much more. Established in 1982, KDA serves financial and healthcare organizations throughout the United States with regional offices in Atlanta and Sacramento and sales offices in ten major cities. For more information, visit KDA’s web site at www.kdaholdingsinc.com.

For more information, contact:
Julie Bennett
Marketing Director
KDA Holdings
(770) 421-1532
(404) 432-8752 cell
jbennett@kdaholdingsinc.com