KDA Unveils Arkansas Federal Credit Union West Little Rock Branch
ATLANTA, GA – January 8, 2003 – KDA Holdings, Inc. is pleased to announce the grand opening of Arkansas Federal Credit Union’s newest branch office in West Little Rock. The new 6,600 square foot facility, designed and constructed by KDA, extends Arkansas Federal’s network to seven walk-in branches throughout Pulaski, Faulkner, and Sebastian counties.
Visitors to the new branch will find a modern, easy-to-navigate interior design that promotes both service and style. Among other service-oriented features, the branch offers four drive-thru teller lanes, a drive-thru ATM, a Kid Zone, a Remote Teller System, three Internet branch kiosks, a retail delivery environment and a 24/7 Xpress Self-Service Lobby that allows members to access their accounts online - even apply for a loan through Phone-A-Loan - 24 hours a day, 365 days a year.
“It’s our pleasure to assist AFCU in the development and launch of an innovative branding and retail merchandising initiative that features an updated visual identity program, expanded service delivery channels and the integration of state-of-the-art service technology,” said Dennis Hastings, CEO, KDA Holdings, Inc.
KDA worked to incorporate the institution’s patriotic red-white-and-blue motif, posters and hanging banners to beautify and inform: guiding members quickly to their destinations, explaining how to use self-help services, spotlighting special loan rates and promotions, and reinforcing corporate value statements. The branch also represents a quantum leap for Arkansas Federal in its use of technology to serve more members, more efficiently, in less time. In place of traditional teller stations, a Remote Teller System enables tellers housed in a secure area to assist both drive-thru and walk-in members via interactive video screens. Plasma screens in the lobby and waiting areas plus video monitors at each teller window provide, full-motion display graphics to build product and brand awareness.
“It really represents a new era for Arkansas Federal,” remarked H.C. Klein, Arkansas Federal President/CEO. “We look forward to bringing an even higher level of service to our members, and extending that value to new members as well.”
About Arkansas Federal Credit UnionArkansas Federal Credit Union is Arkansas' largest financial cooperative with $337 million in total assets, 58,000 members, and 130 employees. In all, AFCU has 7 branches and 16 ATMs in Pulaski, Faulkner, and Sebastian counties. AFCU also has 901 branch offices at credit union service center locations in 37 states and 5 foreign countries. Established in 1956, the credit union serves the Little Rock Air Force Base, Fort Chaffee, Camp Pike, and Camp Robinson; the National Guard and Reserves; most federal, state, county, and municipal government agencies and over 200 employer groups throughout Arkansas.
About KDA Holdings
KDA Holdings, a professional services firm specializing in growth strategies for the financial and healthcare markets, provides comprehensive development, design and construction services that optimize marketplace presence and financial performance. KDA’s unparalleled portfolio of services includes strategic market assessment, competitive analysis, real estate acquisition and due diligence, ownership strategies, capital formation and financing, operations consulting, facility design and construction, interior design, retail merchandising and much more. Established in 1982, KDA serves financial and healthcare organizations throughout the United States with regional offices in Atlanta and Sacramento and sales offices in ten major cities. For more information, visit KDA’s web site at www.kdaholdingsinc.com.
Contact
information:
Julie Bennett
Vice President, Marketing
KDA Holdings
(770) 421-1532 ext. 385
(404) 432-8752 cell
jbennett@kdaholdingsinc.com