KDA FINANCIAL AND ADRENALINE, INC. FORM STRATEGIC BUSINESS ALLIANCE
Partnership Provides Credit Unions a Competitive Edge by Blending Retail and Branding Expertise With Solid Growth Strategies

JULY 11, 2001 – ATLANTA, GA – KDA Financial, a professional services firm specializing in growth and profitability strategies for financial institutions, today announced a strategic alliance with Adrenaline, Inc., an Atlanta-based branding and design consultancy. The relationship will provide a distinct advantage to credit unions by blending cutting-edge retail and branding expertise with sound growth and profitability strategies.

“For twenty years, KDA has developed and implemented growth strategies that help credit unions minimize risk and achieve higher levels of profitability,” said Joe Hall, chief operating officer of KDA. “Our wealth of expertise in the areas of strategic market assessment, operations consulting, real estate acquisition and design and construction are unparalleled in the industry. Adrenaline brings to the table tremendous retail and branding expertise from a multitude of industries, including financial services. Together, KDA and Adrenaline provide a powerful arsenal to credit unions seeking to gain a competitive advantage in today’s dynamic marketplace.”

“Given our experience and affinity for serving clients in the financial services industry, Adrenaline is very pleased to be selected by KDA Financial to serve as its key creative partner,” said Doug Strickler, CEO of Adrenaline. “Working seamlessly together, we can now offer KDA clients a one-stop-shop array of strategically sound, visually impactful branding and retail design services. Our relationship and formal alliance is designed to strengthen KDA’s position as the industry leader.”

About KDA Financial, Inc.
KDA Financial, a KDA Holdings company, is a professional services firm specializing in the development and implementation of growth and profitability strategies for financial institutions. KDA offers a wide array of services including strategic market planning, market assessment/competitive intelligence, retail delivery strategies, operations consulting, real estate acquisition, facilities design and construction, interior design and retail merchandising. Established in 1982, KDA serves financial institutions throughout the United States with regional offices
-2-in Atlanta and Sacramento and sales offices in ten major cities. For more information, visit KDA’s Web site at www.kda-inc.com.

About Adrenaline, Inc.
Adrenaline, a privately-held marketing consultancy, provides branding and design services including: brand strategy, naming, corporate and brand identity, corporate communications and collateral systems, advertising, retail and environmental design, package design, direct mail, exhibit graphics, Web site design, consumer research, and public relations. The Atlanta-based agency serves clients in a wide variety of industries, including: financial, retail, technology, entertainment, communications, hospitality, and food and beverage. For more information about Adrenaline, visit www.adrenalineshot.com.

For more information, contact:
Julie Bennett
Director of Marketing
KDA Holdings
(770) 421-1532
(404) 432-8752 cell

Doug Strickler
CEO
Adrenaline, Inc.
(404) 252-9995